by Lindsay Matthews, the Riviere Agency – edited by Cristiane Roget, correspondent PR Global Media, a division of AdAvenueGroup.com
http://www.swimmiamicollections.com/schedule/ For the Swim Miami Calendar – by Invitation only. rsvp required
SWIMMIAMI BACK FOR A SECOND YEAR OF WORLD CLASS RUNWAY SHOWS AT W SOUTH BEACH HOTEL & RESIDENCES DURING MIAMI SWIM WEEK
New York (June 16, 2016) – “W” marks the spot, literally, as W South Beach hosts LDJ Productions and SBI Production’s second season of runway shows, SWIMMIAMI 2017. Designers, buyers and media from around the world will be welcomed to view the 2017 collections on two glamorous runways at W South Beach.
The event received high-praise last season and recently snagged a spot on Bizbash’s coveted list of Top 100 events in South Florida. The SWIMMIAMI team focused on building on the success of last season’s production. Their schedule was consolidated to one property in order to create a hub where swim week attendees can mix, mingle and attend runway shows from top designers on the outdoor runway set atop the W South Beach pool.
A more intimate runway will be erected in a state-of-the-art tent dubbed the “Lycra Swim Salon” on the northwest event lawn. SWIMMIAMI will also be introducing eco-friendly and sustainable efforts through its partnerships with Lycra and bobble®! Several designers will be showcasing sustainable and eco-friendly fabrics produced by sponsor, Lycra, and bobble, the leader in sustainable and stylish drinking solutions. They will provide refillable water stations where guests can stay hydrated (and skip single-serve bottled water) with bobble Insulate, the brand’s new insulated, stainless steel bottle that keeps beverages cold for up to 24 hours.
Consolidating the runway platforms to one venue allows industry insiders to bypass the heat and avoid running all over the beach since the hotel will also host top swimwear trade show, Hammock. This years innovative grid is in close proximity to other trade shows and the other main runway venue managed by a local South Florida company. Hammock has become a de riguer ‘see’ and ‘sea’ stop on the swimwear tradeshow circuit for buyers, media and fashion influencers and trendmakers .
Hammock has partnered with L’Oreal who will host a daytime activation, so W South Beach will literally be a buzz of activity for Miami Swim Week attendees from morning ‘till dawn.
SWIMMIAMI has quickly become recognized as the premier platform for designers seeking to present collections in a runway format set to international standards. This is due in large part to the producer’s pedigree in the industry of fashion production. LDJ has been an IMG partner for over 10 years. In past years the fully integrated production company has managed the production of both Miami Swim Week programming in the tents at The Raleigh Miami Beach and NYFW.
Siegfried’s Basement (SBI) is also a veteran production company with strong ties with IMG providing scenic elements for the brand’s fashion vertical in New York and Miami.
SWIMMIAMI will kick-off with an opening party on July 14, 2016 at W South Beach’s WET Deck and are by invitation only. Runway shows are programmed from Friday, July 15 through Sunday, July 17, and the current schedule features over 13 shows from swimwear’s hottest designers including Filthy Haanz, Frankie’s Bikinis, Gottex, Hot as Hell, Indah, Issa de’ Mar, KAOHS, Lybethras, Mint Swim, Myra Swim, Revel Rey and San Lorenzo Bikinis.
A complete schedule and designer profiles can be found on SWIMMIAMI’s website, http://www.swimmiamicollections.com. Fashion enthusiasts are invited to follow the looks and join the conversation by using the hashtags #SWIMMIAMI and following SWIMMIAMI on Instagram @swimmiami.
LDJ and SBI, two leading fashion production companies partnered to create SWIMMIAMI, as a platform for designers seeking to present their collections set to International Runway standards. LDJ and SBI have both had an integral role in Miami Swim Week for the last ten years. LDJ has had a role as venue managers and show producers for IMG at The Raleigh Miami Beach since the event began and SBI has provided all of the scenic elements. The two production companies teamed up again this season to ensure a world-class runway experience for the swim industry. A full schedule and information about the event can be viewed at SWIMMIAMICOLLECTIONS.COM.
About W South Beach
The iconic W South Beach is an oceanfront landmark in the heart of South Beach. Home to W’s fully-integrated lifestyle experience, W South Beach features: 408 W-branded suites and residences, including the largest entry-level guest rooms in Miami Beach, each with expansive glass balconies and ocean views; The Dutch, a roots-inspired American dining concept by Chef Andrew Carmellini; Beijing dining hotspot MR CHOW; Living Room Bar; WALL, an exclusive bar and ultra-lounge; The Grove, a whimsical outdoor garden; BLISS Spa; WET, featuring two alluring swimming pools and stylish cabanas; FIT, state-of-the-art fitness center; rooftop basketball court and tennis court, SWISH & SWING; more than 10,000 square-feet of ultra-modern meeting and event space; a $40 million dollar curated, rotating contemporary art collection, and the W Store, featuring the latest fashion trends from today’s hottest designers. www.wsouthbeach.com.
Founded in 2009, bobble® is a registered trademark of Seventh Generation Ventures, Inc. and based in Raleigh, North Carolina. The brand lives out its mission to reduce the outrageous waste caused by single- use, disposable beverages and beverage systems, with products that provide more sustainable and stylish alternatives. For more information on bobble, visit www.waterbobble.com.
About LDJ Productions
LDJ Productions, headquartered in New York City, is a technical production, creative services and event management company that produces large-scale events on a global scale. The firm has been agency producers of NY Fashion Week for over a decade and is responsible for executing the vision and managing the day-to-day operations of the biannual event. With a brilliant team of designers, engineers, show producers and travel directors, they produce many large-scale high-profile conference and events across the beauty, tech, publishing, cultural and entertainment industries.
About SBI Productions
SBI is a full service production company at the forefront of the luxury brand, corporate and private event industries. Know for their expertise in design, event planning, fabricating, and event producing, SBI integrates creative thinking, talented members, hard work and attention to detail to achieve exceptional results for clients. The team is comprised of skilled craftsmen, inspired designers and meticulous planners who are dedicated to bringing clients’ ideas to life.
The Riviere Agency