Miami Beach/FL “Demand for entry into 2nd Annual SWIM THE GLOBE, one of the most anticipated events on the annual Swim Week’s Official Calendar, is adding an additional runway in the National Hotel’s Deco Ballroom to complement the stage and runway that is set to grace the oceanfront infinity pool,” confirmed Jennifer Sclafani, STG Co-Founder and the force behind the newly inaugurated Miami Fashion Collective located in a spacious historical bungalow in the burgeoning West Wynwood, FAD District. (Fashion Allapattha Design District)
SWIM THE GLOBE (STG) commemorates, the 36th annual SWIM SHOW, the world’s largest and best attended trade show for swimwear, resort and sportswear collections. From July 12 to July 15, the luxurious National Hotel and Oceanside Resort at 1677 Collins Avenue – Miami Beach, FL 33139 will host, “ten consecutive runway shows and informal modeling featuring Showroom305’s designer swim and resort wear”. “Each designer’s collection is informed by their country of origin …. hence the name ‘SWIM THE GLOBE‘ with Brasil, California, the Caribbean , France and India represented to date. “The brand is evolving organically,” states recording artist Simone Stewart who coined the trademark last year.
Unique to this year’s four-day gathering; “will be a coveted place on our two STG beachside and ballroom runways. We are inviting for the first time ever emerging and established designers to preview their lines to our over 7000 invited buyers. With a turnkey slot for group and solo shows still available we will showcase alluring collections to complement Showroom305’s roster of fashion lines we proudly represent”, states Sclafani.
“STG has slated a complement of ‘must attend’ gatherings.” according to TV Personality and Influencer Stephan Morris of CESV – Agency. Pop-up Shops will provide guests with organic products direct from their makers, fashion forward accessories, tastes of gourmet edibles and luscious libations. An ‘Island Time Hemp & Cannabinoid Station’, a gourmet brunch with an expert fashioncentric moderated panel, an Art Basil Beauty Bar & Lounge for a quickie makeover and headline entertainment with a Decompression Sunday Pool Party are all on the SWIM THE GLOBE roster. Book now the ‘Storm the Beach‘ with a Saturday, July 14th nod to Bastille Day that boasts a French wine tasting and gift totes. For an up-to-the minute calendar – visit allfashion.press.
STG’s Jeffrey Lubin, a seasoned producer of countless International Management Group (IMG) Fashion Shows confirm, “Our branded Activations and top-tier sponsored events feature a bevy of international models, headline entertainment, sponsored showcases; interspersed throughout the National Hotel. At the heart of Miami Beach, the property is an unrivaled destination recently restored to its ‘mid-century’ grandeur.
With over a decade in the New York to Miami fashion trade, Showroom 305 under the direction of Sclafani has garnered an enviable network of fashion forward arbiters revealing tomorrow’s trends – today. Sclafani is emphatic when she says, “We produce our shows ‘on time’ and exceed our underwriter’s goals. We entertain our buyers, bloggers, influencers, fashion writers and special guests with occasions that are memorable for their attention to detail and professionalism.”
“An ambiance that engages with a schedule that is tailor-made to grow our sponsors brand visibility while ramping up their market share with that “je ne sais quoi ” is a formula for success, confirms Francois Huynh, Co-Director of Media Relations for Five for Five and SWIM THE GLOBE.
Sclafani says, “South Florida is experiencing a resurgence in the Fashion Industry. With local manufacturers ramping up production to offset the impending tariffs on an estimated 50 billion dollars in consumer goods. South Florida’s ease of transport as a global gateway and sublime, year-round weather is a precursor to the region’s ascendance as a 21st Century international fashion hub.”
Back- to-back trade and fashion shows that include Coast (March 2018) Trendz in Palm Beach (April 2-17), the return of the Apparel Textile Show (May 21-23) and the launch of the Miami Fashion Collective in the burgeoning Fashion Allapattha Design (FAD.District) has put South Florida on the global industries radar. “The vision behind the Miami Fashion Collective is to form a cohesive and affordable space for indie fashion professionals to collaborate”, confirms Sclafani.
“Unlike the fashion weeks of yesteryear that were predictable “business-as-usual” we have ramped-up the entertainment quotient with live music and eclectic Influencers participation. Our unique program aligns us with our brand partners who share our innovative vision and goals,” states Stephan Morris, host of the Sunday – July 15, Influencers Networking Brunch & Pool Party at the National’s Olympic size infinity pool. Watch for headliner updates on www.allfashion.press.
Book early the gourmet brunch that includes a panel discussion with industry leaders, including Cheryl Punk, U.S. Head of Marketing for Tissot, Swatch Group. Confirms Lisa Sussman Red Carpet Host with AdAvenueGroup. “Discussions will unravel the challenges facing brick & mortars, ‘see & click’ mass consumerism and the demise of season based designer reveals.
Space is limited to 500 guests per on-the-hour gathering – with attendees consisting of an ad-hoc group of fashion Buyers, Influencers, established and emerging Designers, Photographers, Digital content producers, Media mavens, international Bloggers and a distinguished Press Corp reporting on the latest trends in Fashion, Finance, Film, Fine Food, Luxury Lifestyle on the road less traveled.
Jennifer Sclafani – Founder Swim the Globe -July 12-15, 2018 National Hotel
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“The National Hotel is the quintessential ocean front redux property. SWIM THE GLOBE with 2 consecutive days of by-invitation-only Swimwear and Resort Fashion Shows are book ended by pop-up activations, a Basil Beauty Bar & Lounge (artbasil.org) and stand alone events that speak to a refined and well-heeled guest list. Discover the ‘Golden Age’ of Miami Beach when the ‘Rat Pack‘ took the stage from the Fontainebleau to Liberty Citys’ jazz haunts and the location for 3 time Academy Award Winning Film for Best Picture , “Moonlight“.
Inquire about National Hotel’s special rates that include luxury-appointed accommodations. The VIP SWIM THE GLOBE © travel package – includes an all-inclusive entree to SWIM THE GLOBE events, invitations to off- premise fashion events & shows and amenities to numerous to name.
Jennifer Sclafani, STG Director has been a member in good standing of the Swimwear Association of Florida since 2007.
We also take great pride in announcing a strategic partnership with South Florid’a Premiere graphic and print complexes PRINTOPIA under the direction of Meishan Guarri and Andrew Kutno’s Media Ingenious. We are also please to announce a partnership with Membrano Live, a sizzling band that is well on the path to a Grammy.
To Reserve time for a Fashion Show, 4 cabanas available for pop-up Shopppes and ‘Brand Activations’ .
To Reserve time for a Fashion Show
Jennifer Sclafani -Director
917-293 -0140
js@jennifersclafani.com
Media Credentials & Sponsor- POP UP SHOP Inquiries
Cristiane Roget I rogetlink@adaveunegroup.com I 310-220-9118 I fr.huynh@adavenuegroup.com
the SWIM THE GLOBE deck: http://prglobalmedia.com/Deck-Swim-the-globe.pdf
Eventbrite: Space is Limited I https://www.eventbrite.com/e/stg-swim-week-miami-tickets-46425236131
Greater Miami and the Beaches Visitor Center Link I http://www.miamiandbeaches.com/event/swim-the-globe/17244
SWIM THE GLOBE sample soundtrack: A must hear!
VISUAL ASSETS: A portfolio of Visual Assets is available upon request. rogetlink@adavenuegroup.com