Last year’s https://www.s2wim.com/
By Cristiane Roget, VIPictures -EIN Affiliate with Edit by Richard Leiby – Correspondent Washington Post -Douglas May, Award winning Screenwriter
April 6- 2026 –Miami Beach/FL
The annual South Beach Swim Week is a massive umbrella of activations transforming the other ‘cote d’Azur ’ into a global fashion hub, featuring runway shows for glitterati and persons of ‘influence’, pop-up designer marketplaces, and Swim-Fit & Resort wear focused events. While Sustainable Swimwear Week International Miami ™ is the heartbeat of the “green” movement within it. The 9th annual S2wim.com is a collaboration of partners launching a weeklong celebration & activation that is set to make an appearance on three coasts: from the Cannes Film Festival, South Beach, Florida and Monterrey Park, California from May 24th to June 2nd, 2026.
An open casting and ‘Influencers – Press Conference & Cocktail by Color Me Everything™ will debut, Thursday – May 24th and concludes with a ‘The Influencer Content Catalyst Cocktail Reception, Sunday June 2nd These dates are flexible as the S²wim.com calendar of endorsed ‘Insider Invitations’ and ‘Runway Reveals’ is a work in progress. Check back often for S²wim.com updates.
Attracting more than 7,500 buyers, a bevy of models, manufacturers, designers and corporate personnel are set to converge on the South Beaches from over 60 countries across the globe. They are joined by 1000’s of ‘influencers’, fashion consultants, stylists, pod casters / bloggers and members of the legacy press with Vogue, Harper’s Bazaar, WWD, Gen 3, InStyle and EIN Presswire in top form with news coverage on fashion industry leaders representing couture collections to emerging designers. S²Wim is at the epicenter showcasing eco-friendly collections while galvanizing business opportunities.
From sunrise to sunset, Swim Week attendees are invited to relax, refresh & rejuvenate. “Collectively our ad hoc group of ‘Creators’ curate a must-attend experience emanating from the ‘Into the Light Day Lounge’,” according to Carolina Jonez, Artist, Actor & Activator. Here one may experience a daily respite outside the hyper-frenzy of countless turns on the catwalk, gridlock on the causeways and navigating a reverberating Miami Beach Visitor and Convention Center.
Tracing a thread back to the early 1980’s Miami Swim Show and its countless iterations celebrate decades of fashion previews and expertise in the fashion trade. The one-week region wide confab with a kickoff by Florentina of FLL Fashion Week is recognized worldwide as the leading international platform and place to preview swim – fit – resort wear and accessory collections. An unrivaled destination, Miami Swim Week is the premiere global tradeshow where top fashion arbiters gather to network, exhibit and curate next season fashion collectibles.
With this edition commemorating the recent passing of Moh Ducis, the 46-year-old visionary founder of DC Swim Week and key figure in Miami Swim Week while honoring the Monique Woolley Foundation Fundraiser in Monterrey, California, May 29, the S²wim.com Calendar of ‘Insider Hidden Gems & Must-Attend Shows’ features engagement around beauty, wellness and lifestyle intersecting with sustainable swim fashion.
Into the Light Lounge serves as an oasis of calm and the place to Retreat, Greet & take Meetings while indulging in this year’s most aspirational designer & upcycled collections. Complemented by an Artist Exhibit, Informal modeling, Live performances and an aspirational Gifting Suite. ‘Precious’ premium spirits by Del Mar Brands (among others) and field to table gourmand appetizers by an ArtBasil.org celebrated chef are served. Partial proceeds will be gifted to the Monique Wooley Foundation presided over by Amour Delus and the Little Fighter Foundation with Founder and Lifestyle Designer, Victoria Diaz.
S²wim.com – Into the Light Lounge:
· Breathes new life into recycled ocean plastics and discards while reducing festering landfills.
. Inform on Ethical Production here and abroad.
· Highlights brands that prioritize fair wages and low impact manufacturing.
· Is an unique approach where attendees can shop for the looks immediately through our eco-friendly activations.
The “Runway to Rack” Concept and the wellness series is an eclectic showcase of nature-based products with White Ash Lab, captivating Art and a deep dive into person-to-person engagement. Produced in association with Xavvi.press IMG, a global Influencer Marketing Group (IMG), Collabry.ai agencies boast a successful track record in Singapore, Berlin & Southern California.
For those who wish to pop-up or participate in the Into the Light Lounge that includes:
- Ground Floor 1000 Square feet Minimum -Electric
- Minimal furnishing (ART will be exhibited)
- Parking in the vicinity
- Day Reception & Lounge for Meetings – Doors open at 7am Wind down at Sunset.
- Access 24 hours a Day
- Insider access to our endorsed Swim Week evening Events
- Ambient music and Entertainment
- Liquid libations by Del Mar ‘Precious’ Brands and pass around appetizers by a celebrated ArtBasil.org Chef
- We have 2 million dollars in Liability insurance. Gator Films will be coordinating permits .
- For the West Coast bound ‘The Monique Woolley Foundation – Celebrity Fundraiser’ is unspooling in Monterrey Park – California
If you wish to join our collaboration, all proposals to participate in this Eco-Friendly Space are WELCOME!
To join our Xavvi Community for omplientary admission to all endorsed events please submit the ‘Creator’ form that appears in this link for multiple benefits. https://xavvi.press/
Previous Into the Light Lounges Kimpton, Oliver Cole, Wynwood Building
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